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What is interesting is how The Yuppie Handbook, with only one or two possible prior print citations, was able to get the yuppie lifestyle so dead on a full year earlier.ģ4. of consumerism,” since it “was also the year of Reagan’s reelection, of Diana Vreeland’s Yves Saint Laurent retrospective at the Met, of the rise of Dynasty to the top of the TV charts, of Miami Vice.” Seeing Through the Eighties: Television and Reaganism (Durham: Duke UP, 1995): 14. Impatient with the past, yuppies had to wait until 1984 to have a name for themselves, and as Jane Feuer points outs, “George Orwell was wrong: 1984 would come to represent an orgy. The Yuppie Handbook (New York: Long Shadow Books, 1984), a knockoff of Lisa Birnbach’s The Official Preppy Handbook (1980), is the inaugural text of what was labeled, ad nauseam, “The Year of the Yuppie.” Discussing the “Year of the Yuppie,” Newsweek’s New Year’s Eve special report suggests that in 1984 “all these people finally learned who they were” (Jerry Adler et al, “The Year of the Yuppie,” Newsweek, 31 December 1984, 14). |
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